Practice Marketing Expert Cheryl Whitman’s New Book “Beautifully Profitable / Forever Profitable” Reveals Practice, Spa Marketing Secrets

Hollywood Florida – January 15, 2014:  Tonight at the 30th Annual Scientific Meeting or the American Association of Cosmetic Surgery, Cheryl Whitman, founder and CEO of beautiful forever, will launch her latest book, “Beautifully Profitable, Forever Profitable,” a practical guide for physicians and spa owners on how to build successful businesses.

“I have been a leader in this field for more than two decades,” Whitman, a speaker at the event, said.  “In that time, I have learned the opportunities and pitfalls of creating, marketing and promoting medical spas and aesthetics medical practices.  In this new book, I have distilled my experience into four broad chapters, with dozens of sections, each focusing on a specific element of business-building and practice marketing.

“These include “Building a Business,” “Specializing a Business,” “Staging and Hosting Events,” and “The Write Stuff – Communicating Your Message.”  This covers everything from business plans and strategic marketing plans, to ghost-writing eBooks to build your reputation online, and with prospective clients.”

The 250-page book provides extensive coverage of key points in aesthetics practice building and marketing, as several advanced-copy reviewers have noted.

Dr. Kalpana S. DePasquale, DO, of St. Augustine’s Avanti Medical Spa said, “Cheryl Whitman’s new book, Beautifully Profitable, has given me some very useful guidance in the areas of product and service sales – this section was right on-target for my current needs.”

Bob Haley, FACHE, CEO & Executive Director, Rainy Lake Medical Center, has another take on the book.  “ In Cheryl Whitman’s new book, Forever Profitable, she guides doctors – and yes, hospital executives – on the business and marketing side of healthcare. Her focus is on aesthetics care, but her message applies much more widely.”

Finally, Dr. Jason Pozner, MD, FACS, of Sanctuary Plastic Surgery in Boca Raton, said, “Cheryl Whitman’s newest book, Forever Profitable, is a remarkable compilation of some of the best advice I’ve read on how an aesthetics medical practice can effectively manage and market itself to ensure profitability.  As our marketplace gets ever more crowded, as new doctors move from insurance-based to self-pay markets, it is essential for those who plan to succeed to know what they have to do – and how they should do it.  Cheryl’s book will provide a welcome roadmap to those Medspa’s and doctors.”

This book is available from the author at her website, or from

About the Author:

Cheryl Whitman is the pioneering leader in aesthetic business development consulting for physicians, hospitals, clinics and spas.  Through her extensive published writings and her literally hundreds of educational seminars at professional conferences – and in person – Cheryl and her gifted team of experts have helped hundreds of doctors and spas to achieve their full business potential.  She has now created beautiful forever University, offering high-level professional education for doctors and their staffs.

A former professional educator, Cheryl’s diverse background enables her to provide keen strategic insights, along with superior consulting support and business education – the kind that helps practices grow and thrive, even in challenging economic times.

Cheryl is donating a portion of her profits from this book to SIDS research and prevention, in memory of her grandson, and to MAZON, a Jewish charity that feeds the hungry without regard to faith or race, an organization on which her husband sits on the board.

For more information, or to receive a review copy or to interview the author, contact:  Ned Barnett – – 702-561-1167

For Immediate Release
For More Information, Contact:
Ned Barnett – 702-561-1167

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