Three Reasons to Have the Right Before and After Photos

shutterstock_400474351Before and after photos are one of the most important tools an aesthetic practice can have to create the best satisfaction among patients. In fact, patients today are accustomed to viewing before and after photos before making decisions about aesthetic treatment while they are in their most serious state before the final decision. Check out the three main reasons why the right before and after photos are crucial.

Reason 1: Building Trust

Since patients don’t know what to expect from treatment, it is not uncommon for patients to turn to before and after photos for reassurance. The right before and after photos offer testimonials about the physician’s skills. In fact, a comment by the patient can be located below the before and after to solidify a testimonial. In fact, a natural appealing before and after photo builds more credibility when compared to a before and after of a patient all dolled up for the photos.

Reason 2: Managing Expectations

Perhaps, the toughest job a physician has is setting reasonable expectations. One can do so by focusing on informed consent. One aspect of informed consent is demonstrating what the results will be like and doing so in ways that the like is likely to be responsive to. The right before and after photos leverage informed consent. During consultation, you can refer to photos to show your patient what is possible and what is not.

Reason 3: Helping Patients Decide on What they Really Want

Before the patient knows what they really want, they can have the aid of photos to hone in on their goals. This helps to set reasonable expectations from the onset, as well as, helps the physician deliver what is expected by the patient for high satisfaction.

2015 Was Groundbreaking for Leveraging The Medical Aesthetic Market

There are numerous groundbreaking reforms in 2015 for the aesthetic market, leading to a new beginning on many levels for those involved. Whether you are a plastic surgeon, dermatologist or otherwise involved in the aesthetic market, 2015 was the grand opening for many new reforms.

Less Invasive and Non-Invasive are In

As more consumers have become interested in non-surgical procedures to refine their appearance, the industry has responded to the demand with less invasive and non-invasive procedures that omit or lessen incisions, pain, downtime and expense. For example, radio frequency devices are taking over the non-surgical arena in droves.

Niche Markets of Men and Ethnic Patients Grow

As more people have witnessed the rewards of cosmetic treatments that women have, men and the ethnic market have moved to the forefront to desire similar procedures. Men like the fact that there are non-surgical procedures associated with no downtime. Those in the ethnic market find appeal in the fact that less invasive procedures cater to their unique needs.

Dermatologists will be Fueling A Shift in their Practice

It is clear to most people that dermatologists best understand the skin. It is a seamless transition for dermatology practices to focus on anti-aging of the skin in 2016. The latest cutting edge non-surgical procedures fit well into their armory of tools. So, why not, one may ask.

Mobility Moves Forward From 2015 to 2016

As EMR implementation has become mandatory for so many practices, the vast majority even in the cash pay market has moved to EMR systems. Too, telemedicine has been a growing trend. For a new diagnostic tool, consider performing your first video consult with users on their smartphones like so many will do. In fact, many aesthetic physicians now offering video consults for cosmetic procedures.

Americans also use mobility applications for managing medical expenses as they are facing higher out of pocket costs.

Ready for 2016?

If you are like most aesthetic medical practices, you’ll likely have taken time to prepare for 2016. 2016 is a big year for the aesthetic market as new non-surgical procedures that offer safety and efficacy can meet today’s demands of patients. There’s a lot of room to grow, but your practice must be prepared.


With so many new procedures to choose from, you must be certain that you identify which procedures are best for your patient population. In addition, all have been trained for the new procedures. This includes training for front office staff so they know how to engage with patients about new options.

Compliance with New Laws

There are newer laws and state regulations that apply to the aesthetic market. So, it’s important to be up to snuff on all new regulations that apply to your practice.

Information Technology Up to Speed

It’s vital for your ERM system to be running up to speed. The right ERM system offers greater efficiency and saves money for your practice. This is important to consider as you’ll get busier after introducing new procedures. Have you invested in telemedicine? If not, you may want to consider. Telemedicine offers convenience to patients and this is highly desirable among patients. This includes mobile application, such as a mobile website or video consultations.

Website Up To Date

Your website must reflect your new vision in 2016. Is it fully equipped with the right before and after photos? Does it outline your new procedures? Do you have videos on your website? Do you have a blog? Do you offer the ability for patients to comment? Do you have a mobile website? Engage in a consultation with a medical website professional to be certain your website is up to date.

Business and Marketing Plans Current

Setting an annual business and marketing plan can be very helpful at setting goals. Share your plan with staff. Hold regular meeting to expand and implement ideas. Consider engaging in consultation with a medical marketing specialist to hone in on your goals.

Go Private Label

If you’re like most medical practices today, you look for ways to differentiate. One sure fire way to differentiate and add revenue for your practice is through private label development. Private label development has been one of the most common inductions to an aesthetic practice in recent years and is expected to grow as it offers more loyalty from your patients and sends a reminder that you are part of their daily life in a great way. There are three ways to private label. The choice is yours. Start selling medical grade products in your office and see your revenue go up!

Your Logo and Design From a Vendor Bottle

The simplest way to start selling your own products is to select a medical grade skincare line and have the vendor place your logo and design on it.
Outsource Product and Packaging Creation
Create your own line of medical grade skincare and package it the way you want it for your own brand. This is a great way to secure the endorsement of your patients for future business. There are product creation experts and packaging experts widely available for your use.

Add a Menu of Services

This option includes all involved with outsourcing product and packaging creation plus including a brochure that reviews the benefits of each product. Add to this your logo and design work, you’ll be set for success to sell your products to your patients.

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