This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Third Party Patient Financing Third party patient financing programs can be profitable in several ways, but most important, they extend the affordability of your services beyond those with the available dollars to pay cash for your services. […]
This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman The year 2014 will see the introduction or enhancement of the following profit centers; these will become more significant both this year and in the years to come. After this introductory blog on the issues that must be […]
Sitting in a cold office waiting room can be uncomfortable and not at all soothing for a client; but there are ways to turn your medical spa business into a relaxing environment for both clients and employees. 1. Use Lower Lighting Decrease the lighting and utilize lamps instead of fluorescent ceiling lights — this can […]
We all know antioxidants are good for us. They’re good for our bodies when we eat them in food; and when applied to our skin, they help reduce signs of aging. However, it’s not easy to effectively add antioxidants to skin care products so that you’ll get the maximum benefit. Scientists have discovered that using […]
Currently, for anything other than basic maintenance, consumers usually turn to a beauty spa – but that could change this year. The at-home skin care device industry saw rapid growth in 2012, but it’s only just beginning to reach consumers. Already valued at $1 billion in 2011, this industry is expected to grow at a […]
If you have plans for owning a medical spa, you may want to specialize – really specialize. Several extremely focused clinics are gaining momentum by catering to the beauty desires of particular ethnic groups. What does this mean to you? It means that the fear many had in being too much of a niche market […]
Taiwanese researchers have developed a way to look beneath your skin’s surface and measure the age-related changes in the sizes of your skin cells. The hope is that this technology will advance anti-aging skincare products. Using a burst of infrared laser light, the scientists focus on an area of the inner arm, where sunlight rarely […]
Source: dermatologyconsultants.com via Winter Park Laser & Anti-Aging Center on Pinterest Move over, Restylane and Juvederm. Merz, Inc. recently announced that a new dermal filler called Belotero Balance is about to hit the market in the U.S. This new filler possesses advanced technology purported to provide the following benefits: Prolonged anti aging effects that are noticeable almost instantly […]
The notion that smiling utilizes fewer face muscles than frowning has been a long-standing one. Scientists have recently proven the age-old idea to be true. People who spend more time smiling than frowning develop fewer facial wrinkles than people who stress and frown more often. Smiling more often also helps reduce stress levels and maintain […]
Keeping an aesthetic medical practice or other aesthetic business alive and thriving during tough economic times can be difficult. For nearly 6 years, businesses have been struggling to develop new marketing plans and bring in new clients. Tapping into niche markets and ethnic consumers is one way businesses can start growing their client base. 1. […]
